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The Problem

Sugary drink consumption in Canada is making us sick and hitting us in the pocket book. If we don’t change, over 25 years it will kill 63,000 Canadians and cause millions of cases of chronic disease, costing us $50 billion in healthcare.

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Sugary drink consumption and its associated adverse health effects are estimated to cost the healthcare system over $50 billion in direct costs over the next 25 years

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We consume too much sugar

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Sugary drinks represent the largest source of added sugars and calories in our diet, and most provide little to no nutritional value.
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The World Health Organization, Diabetes Canada and Heart and Stroke recommend Canadians limit sugar intake to less than 10% of daily caloric intake.
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Sugary drinks are the most problematic because they don’t provide the same feeling of satiety as food so we tend to consume more.
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Sugary drinks are beverages high in added and free sugars such as pop, juice, vitamin waters, sweetened milks and milk alternatives, energy and sports drinks along with sweetened coffees and teas
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We drink too much

  • Canadians drink way too many sugary drinks (pop, energy drinks, flavoured waters, flavoured coffees and teas and fruit drinks)
  • One serving of a sugary drink can contain more than 10 teaspoons of sugar.
  • Beverages account for 35% of adults’ daily sugar intake.
  • More than 13% of our total daily calories come from added sugars.
  • Sugary drink consumption remains high. While non-diet soft drink sales have decreased over 12 years, total volume of sugary drinks sold has remained steady and sales of new sugary drink products increased.
  • Young people consume the most sugary drinks.

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Liquid sugar is making us sick

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  • Sugary drink consumption causes chronic conditions including diabetes, obesity, heart and stroke and more
  • Sugary drinks are linked to a range of chronic diseases including obesity, heart disease and stroke, diabetes and other metabolic conditions, dental caries, and certain types of cancer
  • One to two servings of sugary drinks per day increase your risk of type 2 diabetes by 25%, even at a healthy weight.

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It’s Costing Us

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  • Canadians and the health care system will pay a heavy price for sugary drink consumption.
  • Sugary drink consumption and its associated adverse health effects are estimated to cost the healthcare system over $50 billion in direct costs over the next 25 years

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There is a solution.

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